The Internet is a great way to connect with your customers, and to spread the word about your organization.That isn’t to say it’s easy, of course. Running any business website – let alone a successful one – is a challenge in and of itself.
There’s a lot that can go wrong, and a lot of mistakes you can potentially make. Today, we’re going to go over three of the most critical. Coincidentally, they’re also the ones I see made the most frequently.
Have a look for yourself, and see if you’ve fallen victim to any of them.
It’s 2016, and at this point the horse we’re beating isn’t just dead – it’s been processed into glue. Even still, I’m always shocked how many websites I see that simply fail to work properly on mobile devices. Look, the fact is that mobility is the future – the number of mobile users has long since eclipsed the number of desktop users, and more people use their mobile devices to shop online than ever before.
Not only that, whether or not your site’s mobile-friendly is a ranking factor. If you still haven’t gone down the route of responsive design, or think your target demographic doesn’t use smartphones and tablets, then you simply haven’t been listening.
Think about what differentiates your brand from competitors. What makes your business unique? Why should people work with you as opposed to someone else?
Now look at your website. Is what you bring to the table immediately clear? Are your differentiators obvious, or do people have to dig for them? More importantly, what’s your spelling and grammar like?
I’ve lost count of the number of sites I’ve seen where the copy clearly wasn’t at least run through a spell-checker.
Do potential customers visiting your site have to search through several walls of text or navigate a cumbersome menu that looks like it was designed with Expages? If you answered yes to either of those questions, you’re doing it wrong. Site visitors should be able to quickly and easily contact your business no matter where they are – the same goes for finding information about physical outlets or your products and services.
Make sure to also incorporate clear calls to action throughout your site, as well – for example, offers to view your inventory, access a special deal, or contact a sales representative.
This list isn’t anything close to comprehensive. It’s just a general primer on the most common mistakes newer businesses make with their website. If you can think of anything you’d like to see added to this list, we’d love to hear from you – give us a shout in the comments below!